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25. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
-effective strategy can be used successfully by businesses of any size and includes detailed information on legal
Available: Copies:
26. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : even more important than you think -- Devising your strategy and getting started
Available: Copies:
27. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
design and personalization -- 6.6.Aesthetics -- 6.7.Page design -- 6.8.Content strategy and copywriting
Available: Copies:
28. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
"The small business marketing experts at Demandforce help owners kick off their online strategy
Available: Copies:
29. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Developing the Internet strategy -- 13.1.Determining the strategy -- 13.2.Objectives of websites -- 13.3.The
Available: Copies:
30. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Analytics and Optimization Culture -- Wednesday: Prepare a Better Initial Website Optimization Strategy
Available: Copies:
31. 
Cover image for Landing page optimization : the definitive guide to testing and tuning for conversions
by 
Ash, Tim
Format: 
Books
Publication Date 
2012
Excerpt: 
PROBLEMS 7 Conversion Improvement Basic -- 8 Best Practices for Common Situations -- 9 The Strategy of What
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32. 
Cover image for Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine
Available: Copies:
33. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Defining your metrics -- Mobilizing the team -- Framing your strategy in terms of the customer -- Getting
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34. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Developing your news release strategy -- Publishing news releases through a distribution service -- Reaching
Available: Copies:
35. 
Cover image for The social media marketing book
by 
Zarrella, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice
Available: Copies:
36. 
Cover image for Social media marketing all-in-one for dummies
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
expert on social media strategy helps you take full advantage of them in creative new ways.
Available: Copies:
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