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1. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
Web site development.
Available: Copies:
2. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
Available: Copies:
3. 
Cover image for Landing page optimization : the definitive guide to testing and tuning for conversions
by 
Ash, Tim
Format: 
Books
Publication Date 
2012
Excerpt: 
Web sites -- Evaluation.
Available: Copies:
4. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
Web 2.0 -- Unternehmen.
Available: Copies:
5. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Grammar girl podcast -- 7. The new rules of news releases -- News releases in a web world -- The new rules
Available: Copies:
6. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Get strategic -- Online marketing -- Your online marketing plan -- Get online -- Established web
Available: Copies:
7. 
Cover image for Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Don't Feed the Trolls -- Tweetathon -- Your Web Site Old School versus New School -- Captchas
Available: Copies:
8. 
Cover image for The findability formula : the easy, non-technical approach to search engine marketing
by 
Lutze, Heather, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Web search engines.
Available: Copies:
9. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of
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10. 
Cover image for Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and
Available: Copies:
11. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing
Available: Copies:
12. 
Cover image for e Boot camp : proven Internet marketing techniques to grow your business
by 
Perlman, Corey, 1978-
Format: 
Books
Publication Date 
2009
Excerpt: 
Description Tag -- 7. Home Page Content -- 8. Link Popularity -- Sect. 2. Create a Web Presence to Dominate
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