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25.

The art & science of interpreting market research evidence

Smith, D. V. L. (David Van Lloyd)

Publisher description http://www.loc.gov/catdir/description/wiley041/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html

Format:

Books

Publication Date

2004

Excerpt:

. Compensating for imperfect data -- 7. Developing the analysis strategy -- 8. Organizing the qualitative data

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26.

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

2003

Excerpt:

-- Analysis and reporting -- Comprehensive cases with computerized databases.

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27.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

analysis: testing for significant differences -- Ch. 17. Data analysis: testing for association -- Ch. 18

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28.

Quantitative methods for marketing decisions

Wegner, Trevor.

Format:

Books

Publication Date

2000

Excerpt:

choice of data analysis technique; All data analysis techniques are developed through practical marketing

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29.

Advanced methods of marketing research

Bagozzi, Richard P.

Format:

Books

Publication Date

1994

Excerpt:

. Conjoint Analysis / Jordan J. Louviere -- 8. Multiple Correspondence Analysis / Donna L. Hoffman, Jan de

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