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1. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting
Available: Copies:
3. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
-of-origin to strategies for economic development / Adriana Campelo -- 2. A strategic spatial planning approach
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
2
Available: Copies:
5. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Positioning the firm and its products -- Part 2: Implementing marketing mix strategies. 8. Product decisions
Available: Copies:
6. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
2; From Things to Thrills. Chapter 3; The Rise of Electronic Danse Music. Chapter 4; Access over
Available: Copies:
7. 
Cover image for Advertising media planning : a brand management approach
9. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2014
Excerpt: 
2
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by 
Muzuwa, L. Tafadzwa.
Format: 
Computer file
Publication Date 
2014
Excerpt: 
XX(18797.2)
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by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Preface -- Contributors -- Chapter 1: Introduction to marketing -- Chapter 2: The marketing
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