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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Advertising.

Available: Copies:

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Advertising.

Available: Copies:

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Advertising.

Available: Copies:

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Advertising.

Available: Copies:

Marketing communications

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

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Sales management for tourism

Van Nieuwenhuizen, P. J. J.

Format:

Books

Publication Date

2014

Excerpt:

Advertising -- Tourism.

Available: Copies:

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Available: Copies:

10.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

11.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Brand name products.

Available: Copies:

12.

Sales management for tourism. Textbook

Van Nieuwenhuizen, P. J. J.

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Tourism.

Available: Copies:

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