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1.

Cover image for Introduction to marketing

Introduction to marketing

by

Strydom, J. W.

Format:

Books

Publication Date

1999

Excerpt:

Cant, M. C.

Available: Copies:

2.

Cover image for Marketing planning & strategy

Marketing planning & strategy

Marketing planning & strategy

by

Jain, Subhash C., 1942-

Format:

Books

Publication Date

1999

Excerpt:

Marketing planning & strategy / Jain, Subhash C., 1942-

Available: Copies:

3.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

Format:

Books

Publication Date

1999

Excerpt:

Olson, Jerry C. (Jerry Corrie), 1944-

Available: Copies:

4.

Cover image for Marketing management workbook

Marketing management workbook

Marketing management workbook

by

Jooste, C. J.

Format:

Books

Publication Date

1996

Excerpt:

Marketing management workbook / Jooste, C. J.

Available: Copies:

5.

Cover image for Marketing in travel and tourism

Marketing in travel and tourism

by

Middleton, Victor T. C.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html

Format:

Books

Publication Date

1994

Excerpt:

Marketing in travel and tourism / Middleton, Victor T. C.

Available: Copies:

6.

Cover image for Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

by

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Kinnear, Thomas C., 1943-

Available: Copies:

7.

Cover image for Business marketing

Business marketing

Business marketing

by

Gross, Andrew C.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006416371.pdf

Format:

Books

Publication Date

1993

Excerpt:

Business marketing / Gross, Andrew C.

Available: Copies:

8.

Cover image for Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

by

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Kinnear, Thomas C., 1943-

Available: Copies:

9.

Cover image for Advertising, concepts and strategies

Advertising, concepts and strategies

Advertising, concepts and strategies

by

Berkman, Harold W.

Format:

Books

Publication Date

1987

Excerpt:

Gilson, Christopher C.

Available: Copies:

10.

Cover image for Hospitality for sale : techniques of promoting business for hospitality establishments

Hospitality for sale : techniques of promoting business for hospitality establishments

Hospitality for sale : techniques of promoting business for hospitality establishments

by

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

Hospitality for sale : techniques of promoting business for hospitality establishments / Coffman, C

Available: Copies:

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Subject: Marketing.

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Author

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Cant, M. C. (Michael Colin), 1957-

(4)

(3)

Brink, Annekie.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Di Benedetto, C. Anthony.

(2)

Engel, James F.

(2)

Ferrell, O. C., author.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kinnear, Thomas C., 1943-

(2)

Machado, Ricardo.

(2)

Middleton, Victor T. C.

(2)

Pride, William M., 1942- author.

(2)

Warshaw, Martin R.

(2)

Achrol, Ravi S.

(1)

(1)

(1)

Berkman, Harold W.

(1)

Blattberg, Robert C.

(1)

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

(1)

(1)

Cant, M. C. (Michael Colin), 1957- editor.

(1)

Clarke, Jackie, 1966-

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Czinkota, Michael R.

(1)

Dibb, Sally, 1963- author.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

Duparcq, Patrick J.

(1)

(1)

Ford, John B. (John Battice), 1949- author.

(1)

Gilson, Christopher C.

(1)

Gross, Andrew C.

(1)

Grunert, Klaus G.

(1)

Hult, G. Tomas M.

(1)

Ibrahim, Essam, author.

(1)

Jain, Subhash C., 1942-

(1)

Jooste, C. J. (Christiaan Johannes)

(1)

Kiel, Geoffrey C. (Geoffrey Charles), 1949-

(1)

Kotler, Philip.

(1)

Makens, James C.

(1)

McColl-Kennedy, J. R.

(1)

Montecchi, Matteo, author.

(1)

Pride, William M.

(1)

Shankar, Venkatesh.

(1)

Sheth, Jagdish N.

(1)

Simkin, Lyndon, 1961- author.

(1)

(1)

(1)

Walker, Orville C.

(1)

Walker, Orville C. Marketing strategy.

(1)

West, Douglas C. Strategic marketing. Third edition.

(1)

West, Douglas C., author.

(1)

Wilkie, William L.

(1)

Format

(32)

Electronic Resources

(1)

(1)

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Non-Fiction Books

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Reference Books

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(34)

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RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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Subject

Marketing -- Management.

(9)

Consumer behavior.

(5)

Marketing -- South Africa -- Management.

(5)

(5)

Marketing -- South Africa.

(4)

(3)

Sales management.

(3)

Tourism -- Marketing.

(3)

Marketing -- Gestion.

(2)

New products -- Management.

(2)

Productiemanagement.

(2)

Productontwikkeling.

(2)

Produits nouveaux -- Gestion.

(2)

(2)

Tourisme -- Marketing.

(2)

(2)

Commercial art.

(1)

Consumer behavior -- Europe.

(1)

Hospitality industry -- Marketing.

(1)

Hotel management.

(1)

Hôtels -- Gestion.

(1)

Industrial marketing

(1)

Industrial marketing.

(1)

Integrated marketing.

(1)

(1)

Kotler, Philip.

(1)

(1)

Marketing -- Decision making.

(1)

Marketing -- Macro-environment.

(1)

Marketing -- Micro-environment.

(1)

Marketing communication.

(1)

Marketing research.

(1)

Marketingstrategie.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

Produktmanagement.

(1)

(1)

(1)

Strategic marketing.

(1)

Strategic planning.

(1)

Strategische planning.

(1)

Tourism Marketing

(1)

Verbraucherverhalten.

(1)

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