Communication in marketing.

Marketing communications : a brand narrative approach / Dahlén, Micael.

bleks?' Identifying the target market and ensuring focused communication -- 'We have to fish where all

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

products -- Marketing channels and the role of intermediaries -- Marketing communication -- Implementing

distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

: communication, interaction, dialogue, value -- Ch. 10. Adopting a service logic for marketing -- Conclusion

-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing

Essentials of marketing communications / Blythe, Jim.

: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles

communicative package ; The sensuous package ; The package colors ; The centrol role of package design in a