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25. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling
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26. 
Cover image for Electronic commerce : strategies and models for business-to-business trading
by 
Timmers, Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
range of tools for the development of Internet marketing strategies.
Available: Copies:
27. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Development and Emergence of Services Marketing Thought / Stephen W. Brown, Raymond P. Fisk and Mary Jo Bitner
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28. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
. The Product. Ch. 9. The Product Offering. Ch. 10. Product Development and Management. Ch. 11. Services
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29. 
Cover image for Winning at new products : accelerating the process from idea to launch
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Format: 
Books
Publication Date 
1993
Excerpt: 
Research and Development.
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