build customer relationships -- Analyzing the marketing environment -- Managing marketing information to

formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate

Pt. 1. Introduction to marketing. An overview of marketing -- Analysing the marketing environment

The nature and scope of marketing. The field of marketing -- The dynamic marketing environment

Service Processes -- Balancing Demand against Productive Capacity -- Crafting the Service Environment

Marketing, markets, and the environment -- Understanding your market -- The marketing mix -- Beyond

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

1. The nature of marketing. -- 2. The global marketing environment. -- 3. Understanding customer

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

Themed environments.

-- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing

environmental concerns ; Dealing with conflicting global demands -- 22. The information bubble : What good is it