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25. 
Cover image for Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005023556.html">http://www
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26. 
Cover image for The must-have customer : 7 steps to winning the customer you haven't got
by 
Gordman, Robert.
Format: 
Books
Publication Date 
2006
Excerpt: 
/2005052943-b.html">http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html</a>
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27. 
Cover image for Does marketing need reform? : fresh perspectives on the future
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0518/2005025003.html">http://www
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28. 
Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
by 
Johnson, Lisa, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www
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29. 
Cover image for Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Format: 
Books
Publication Date 
2006
Excerpt: 
<a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
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30. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir
Available: Copies:
31. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir
Available: Copies:
32. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir
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33. 
Cover image for Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004042253.html">http
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34. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http
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35. 
Cover image for Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www
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by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir
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