35 Results Found
00000000000IIE
25.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
26.
by
Holloway, J. Christopher.
Format:
Books
Publication Date
2004
Excerpt:
tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry
27.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical
28.
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
29.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
31.
by
Kohl, Susan, 1959-
Format:
Books
Publication Date
2000
Excerpt:
Public relations.
32.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year
33.
by
Schoell, William F.
Format:
Books
Publication Date
1995
Excerpt:
. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch
by
Hart, Christopher W. L.
Format:
Books
Publication Date
1986
Excerpt:
the marketing concept at the property level -- Sales -- Advertising and public relations -- Promotions
by
Coffman, C. DeWitt (Charles DeWitt)
Format:
Books
Publication Date
1980
Excerpt:
-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling
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