33 Results Found
000000000IIE
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
26.
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and
27.
by
Jain, Subhash C., 1942-
Format:
Books
Publication Date
1999
Excerpt:
Marketing planning & strategy / Jain, Subhash C., 1942-
28.
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
Sports marketing : a strategic perspective / Shank, Matthew D.
29.
by
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format:
Books
Publication Date
1999
Excerpt:
. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance
30.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
by
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format:
Books
Publication Date
1999
Excerpt:
innovative mental and strategic framework for those who find themselves in this new, hostile middle ground
32.
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
by
Hart, Christopher W. L.
Format:
Books
Publication Date
1986
Excerpt:
Strategic hotel/motel marketing / Hart, Christopher W. L.
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