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1. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research
Format: 
Books
Publication Date 
1998
Excerpt: 
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001
Available: Copies:
3. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Services marketing / Lovelock, Christopher H.
Available: Copies:
4. 
Cover image for Advances in relationship marketing
Advances in relationship marketing
Advances in relationship marketing
by 
Payne, Adrian.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1995
Excerpt: 
. Improving the Quality of Services Marketing: Service (Re)design is the Critical Link / David Ballantyne
Available: Copies:
5. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html
Format: 
Books
Publication Date 
1994
Excerpt: 
=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Available: Copies:
6. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action
Format: 
Books
Publication Date 
1992
Excerpt: 
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001
Available: Copies:
7. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Available: Copies:
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