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25.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www

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26.

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www

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27.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

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Books

Publication Date

2005

Excerpt:

userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a>

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28.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http

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29.

What no one ever tells you about marketing your own business : real-life advice from 101 successful entrepreneurs

Norman, Jan.

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004003270.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004003270.html">http://www

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30.

New consumer marketing : managing a living demand system

Baker, Susan.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html

Format:

Books

Publication Date

2003

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www

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31.

Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

https://www.overdrive.com/search?q=A1E82F80-C59C-4454-842D-2800F78A3840

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32.

How come your brand isn't working hard enough? : the essential guide to brand management

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

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Books

Publication Date

2002

Excerpt:

&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc

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33.

Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002512721.html">http://www

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34.

Essays by distinguished marketing scholars of the Society for Marketing Advances

Woodside, Arch G.

Full text available online via ScienceDirect Books (restricted access)

Format:

Electronic Resources

Publication Date

2002

Excerpt:

http://ezproxy.lib.monash.edu.au/login?url=http://www.sciencedirect.com/science?_ob=IssueURL&amp

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35.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>

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36.

Emotion marketing : the Hallmark way of winning customers for life

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

Format:

Books

Publication Date

2001

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/00065374.html

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