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Strategic brand management

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

sociological and cultural perspectives. This approach provides students with an understanding of the dynamics

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Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

Nichols, David, 1967-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Lehu, Jean-Marc.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

Moment of truth : redefining the CEO's brand management agenda

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

Brand vision : how to energize your team to drive business growth

Taylor, David, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

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Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

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The persona lifecycle : keeping people in mind throughout product design

Pruitt, John.

Table of contents http://www.loc.gov/catdir/toc/ecip066/2006000795.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

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From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Excerpt:

and brand practitioners, as well as students of marketing, around the world to help them understand

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Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html

Format:

Books

Publication Date

2006

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Managing service operations : design and implementation

Hollins, Bill.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html

Format:

Books

Publication Date

2006

Excerpt:

: Chapter objectives; Short cases; Student exercises; Chapter summaries; Further reading section; and A

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11.

Product management

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

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