, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

: marketing communications; internal communication; financial public relations; government and local

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top

Internet marketing.

Relationship marketing.

-- Ch. 9. Crisis Management -- Ch. 10. Integrated Marketing Communications -- Ch. 11. Public Relations

Consultants -- Marketing.

Marketing.