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337. 
Cover image for The theory and practice of corporate communication : a competing values perspective
by 
Belasen, Alan T., 1951-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
The theory and practice of corporate communication : a competing values perspective / Belasen, Alan
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338. 
Cover image for Connective branding : building brand equity in a demanding world
by 
Fisher-Buttinger, Claudia.
Format: 
Books
Publication Date 
2008
Excerpt: 
Corporate image.
Available: Copies:
339. 
Cover image for The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
Corporate image.
Available: Copies:
340. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
style -- 23. Sequels -- 24. Corporate tracking of image and issues -- 25. The Web : advertising in a new
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342. 
Cover image for Logo savvy : top brand-design firms share their naming and identity strategies
by 
Chua, Perry.
Format: 
Books
Publication Date 
2007
Excerpt: 
Corporate image -- Catalogs.
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343. 
Cover image for Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2007
Excerpt: 
Corporate image.
Available: Copies:
345. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Integrated marketing communications -- Corporate image and brand management -- Buyer behaviors
Available: Copies:
347. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
Corporate image.
Available: Copies:
348. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
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