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1921. 
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Heather Yaxley -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker
Available: Copies:
1922. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer
Available: Copies:
1923. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
1924. 
Cover image for Business ethics
by 
Parboteeah, Praveen.
Format: 
Books
Publication Date 
2013
Excerpt: 
-Governmental Organizations -- Government Regulation -- Government Regulation and Company Political Activity -- The Media
Available: Copies:
1925. 
Cover image for Business writing in the digital age
by 
Canavor, Natalie, 1942-
Format: 
Books
Publication Date 
2012
Excerpt: 
Business writing in the digital age / Canavor, Natalie, 1942-
Available: Copies:
1926. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in management.
Available: Copies:
1927. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
1928. 
Cover image for The digital librarian's legal handbook
by 
Gathegi, John Ng'ang'a. (FrPBN)16614950
Notice et cote du catalogue de la Bibliothèque nationale de France http://catalogue.bnf.fr/ark:/12148/cb424938425
Format: 
Books
Publication Date 
2012
Excerpt: 
The digital librarian's legal handbook / Gathegi, John Ng'ang'a. (FrPBN)16614950
Available: Copies:
1929. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
-for-Profit Marketing -- Pt. 5: Contemporary Marketing Practice -- 17. Digital Marketing -- 18. Postmodern Marketing
Available: Copies:
1930. 
Cover image for Computer concepts 2011 : introductory
by 
Parsons, June Jamrich.
Format: 
Books
Publication Date 
2011
Excerpt: 
file management -- LANS and WLANS -- The internet -- The web and e-mail -- Digital media.
Available: Copies:
1931. 
Cover image for Managing media work
by 
Deuze, Mark.
Format: 
Books
Publication Date 
2011
Excerpt: 
Mass media -- Management.
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
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