The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity