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1. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
2. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
3. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
4. 
Cover image for BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
by 
BRENNAN, ROSS.
Format: 
Books
Publication Date 
2017
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
5. 
Cover image for Marketing in South Africa : consumer landscape : concepts and cases
Marketing in South Africa : consumer landscape : concepts and cases
Marketing in South Africa : consumer landscape : concepts and cases
by 
Simpson, John, 1943 September 17-
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing -- South Africa -- Case studies.
Available: Copies:
6. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- South Africa -- Case studies.
Available: Copies:
7. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
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8. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
9. 
Cover image for Kasinomics : African informal economies and the people who inhabit them
Kasinomics : African informal economies and the people who inhabit them
Kasinomics : African informal economies and the people who inhabit them
by 
Alcock, GG, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
specialist marketing company Minanawe, showcases a number of groundbreaking and very successful case studies
Available: Copies:
10. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and
Available: Copies:
11. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
12. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
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