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25.

Cover image for Logistical management : the integrated supply chain process

Logistical management : the integrated supply chain process

by

Bowersox, Donald J.

Format:

Books

Publication Date

1996

Excerpt:

Distribution (économie politique) -- Gestion.

Available: Copies:

26.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Gestion.

Available: Copies:

27.

Cover image for Competitive marketing : a strategic approach

Competitive marketing : a strategic approach

by

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Gestion.

Available: Copies:

28.

Cover image for Sales force management

Sales force management

Sales force management

by

Churchill, Gilbert A.

Format:

Books

Publication Date

1993

Excerpt:

Ventes -- Gestion -- Cas, Études de.

Available: Copies:

29.

Cover image for Marketing : concepts and strategies

Marketing : concepts and strategies

Marketing : concepts and strategies

by

Pride, William M.

Format:

Books

Publication Date

1993

Excerpt:

Marketing -- Gestione.

Available: Copies:

30.

Cover image for Global marketing strategies

Global marketing strategies

Global marketing strategies

by

Jeannet, Jean-Pierre.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf

Format:

Books

Publication Date

1992

Excerpt:

Jeannet, Jean-Pierre. International marketing management.

Available: Copies:

31.

Cover image for Leisure marketing

Leisure marketing

Leisure marketing

by

Leadley, Peter J.

Format:

Books

Publication Date

1992

Excerpt:

Loisirs -- Industrie -- Grande-Bretagne -- Gestion.

Available: Copies:

32.

Cover image for The Popcorn report : revolutionary trend predictions for marketing in the 90's.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

by

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

The Popcorn report : revolutionary trend predictions for marketing in the 90's. Popcorn, Faith.

Available: Copies:

33.

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Marques de commerce -- États-Unis -- Gestion.

Available: Copies:

34.

Cover image for Purchasing and materials management : text and cases

Purchasing and materials management : text and cases

Purchasing and materials management : text and cases

by

Dobler, Donald W.

Table of contents http://www.dandelon.com/isearch/intelligentSEARCH_CLASSICS.nsf/alldocs/C1257680005BA284C12572BF002A4EFE/$File/0000000000000000000-101001QBC19(5).PDF?OpenElement
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=005909352etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005909352&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1990

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

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Author

Kotler, Philip.

(4)

Aaker, David A.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Di Benedetto, C. Anthony.

(2)

Walker, Orville C.

(2)

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Barker, Rachel, 1958-

(1)

Bowen, John (John T.), 1948-

(1)

Bowersox, Donald J.

(1)

Bradley, Frank, 1942-

(1)

(1)

CAM Foundation.

(1)

Churchill, Gilbert A.

(1)

Closs, David J.

(1)

Cravens, David W.

(1)

Crawford, Tad, 1946-

(1)

Dierdonck, R. van (Roland)

(1)

Dobler, Donald W.

(1)

Dru, Jean-Marie.

(1)

Ferrell, Odies Collins, 1943-

(1)

(1)

(1)

Graphic Artists Guild (U.S.)

(1)

Hennessey, Hubert D.

(1)

Institute of Leisure & Amenity Management (Great Britain)

(1)

Institute of Marketing.

(1)

Jain, Subhash C., 1942-

(1)

Jeannet, Jean-Pierre.

(1)

Jeannet, Jean-Pierre. International marketing management.

(1)

Kapferer, Jean-Noël.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Lamb, Charles W.

(1)

(1)

Leadley, Peter J.

(1)

(1)

Looy, Bart van.

(1)

MacLean, Joanne, 1959-

(1)

Makens, James C.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

Morgan, Adam, 1969-

(1)

O'Shaughnessy, John, 1927-

(1)

Peters, Thomas J.

(1)

Piercy, Nigel F.

(1)

(1)

Popcorn, Faith.

(1)

Pride, William M.

(1)

(1)

Terpstra, Vern.

(1)

Walker, Orville C. Marketing strategy.

(1)

Format

(32)

Electronic Resources

(2)

Item Category 1

Non-Fiction Books

Recommended Books

Material Type

Prescribed books

Recommended Books

Reference Books

Language

(34)

Library

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Publication Date

Subject

(20)

Marketing -- Management.

(14)

Marketing -- Gestion.

(10)

Strategisch management.

(4)

Brand name products -- Management.

(3)

Export marketing -- Management.

(3)

Marchés d'exportation -- Gestion.

(3)

(3)

Produits de marque -- Gestion.

(3)

Produits nouveaux -- Gestion.

(3)

Communication en marketing.

(2)

Internationale marketing.

(2)

(2)

(2)

Marketingmanagement.

(2)

Materials management.

(2)

New products -- Management.

(2)

Product management.

(2)

Productiemanagement.

(2)

Productontwikkeling.

(2)

Produits commerciaux -- Gestion.

(2)

Strategisches Management.

(2)

(2)

(1)

Administração de marketing.

(1)

Administração esportiva.

(1)

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Approvisionnement dans l'entreprise.

(1)

Art publicitaire -- États-Unis -- Gestion.

(1)

Arts graphiques -- États-Unis -- Gestion.

(1)

Aspects psychologiques.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

Belanghebbenden.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Branding (Marketing)

(1)

CLIENT ORIENTED MANAGEMENT + MARKET ORIENTED MANAGEMENT (BUSINESS MANAGEMENT)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commerce mobile.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- United States -- Marketing.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in management.

(1)

Communication in marketing.

(1)

(1)

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Customer relations -- Management.

(1)

DESIGN -- Clip Art.

(1)

DESIGN -- Graphic Arts -- Branding & Logo Design.

(1)

DESIGN -- Graphic Arts -- Commercial & Corporate.

(1)

DESIGN -- Graphic Arts -- Illustration.

(1)

Design industriel -- Gestion.

(1)

Distribution (économie politique) -- Gestion.

(1)

Draadloze communicatie.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing -- Management -- Case studies.

(1)

Export marketing.

(1)

GESTION D'ENTREPRISE ORIENTÉE VERS LE CLIENT ET VERS LE MARCHÉ

(1)

Gestion de l'approvisionnement.

(1)

Gestion par objectifs.

(1)

(1)

Graphic arts -- Marketing.

(1)

Graphic arts -- United States -- Marketing.

(1)

(1)

Hospitality industry -- Marketing.

(1)

Hôtels -- Gestion.

(1)

Industrial design -- Management.

(1)

Industrial procurement.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Internationales Marketing.

(1)

Interne communicatie.

(1)

KUNDENORIENTIERTE UNTERNEHMENSFÜHRUNG + MARKTORIENTIERTE UNTERNEHMENSFÜHRUNG

(1)

(1)

Leisure industry -- Great Britain.

(1)

Leisure industry.

(1)

(1)

Logistiek (economie)

(1)

Logistique (organisation)

(1)

Logotypes -- Gestion.

(1)

Loisir -- Aspect économique -- Grande-Bretagne.

(1)

Loisir -- Grande-Bretagne -- Marketing.

(1)

Loisirs -- Industrie -- Grande-Bretagne -- Gestion.

(1)

MARKETING STRATEGIES (BUSINESS ECONOMICS)

(1)

MARKETINGSTRATEGIEN (BETRIEBSWIRTSCHAFT)

(1)

(1)

(1)

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Decision making.

(1)

Marketing -- Gestione.

(1)

Marketing -- Great Britain.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- Planification.

(1)

Marketing -- Planning.

(1)

Marketing -- Prise de décision.

(1)

Marketing -- organization & administration.

(1)

Marketing esportivo.

(1)

Marketing research.

(1)

Marketing social.

(1)

Marketingstrategie.

(1)

(1)

Marques commerciales.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Marques de commerce.

(1)

(1)

(1)

Mobile commerce.

(1)

(1)

New products -- Marketing.

(1)

(1)

Petites et moyennes entreprises -- États-Unis -- Gestion.

(1)

Physical distribution of goods -- Management.

(1)

Planification stratégique.

(1)

Positionnement (Publicité)

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Produit de marque.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Produits nouveaux -- Marketing.

(1)

Produits nouveaux.

(1)

Produktmanagement.

(1)

Produktpolitik.

(1)

Prévision économique.

(1)

Publicité -- Guides, manuels, etc.

(1)

(1)

(1)

(1)

(1)

STRATEGIES DE MARKETING (ÉCONOMIE D'ENTREPRISE)

(1)

Sales management.

(1)

Service industries -- Management.

(1)

Services -- Gestion.

(1)

Services -- Marketing.

(1)

Small business -- Management.

(1)

Small business -- United States -- Management.

(1)

Social marketing.

(1)

(1)

Sports -- Gestion -- Évaluation.

(1)

Sports -- Personnel -- Évaluation.

(1)

Sports administration -- Evaluation.

(1)

Sports personnel -- Rating of.

(1)

Strategische planning.

(1)

(1)

Tourism -- Marketing.

(1)

Tourisme -- Marketing.

(1)

(1)

(1)

Ventes -- Gestion -- Cas, Études de.

(1)

Ventes -- Gestion.

(1)

Verkooporganisatie.

(1)

Verkooptechnieken.

(1)

Wettbewerbsstrategie.

(1)

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