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277.

Cover image for Marketing, 8th ed.

Marketing, 8th ed.

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Textbooks.

Available: Copies:

278.

Cover image for Strategic marketing : decision making and planning

Strategic marketing : decision making and planning

by

Reed, Peter W., 1944-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Management -- Textbooks.

Available: Copies:

279.

Cover image for Professional English in use marketing

Professional English in use marketing

by

Farrall, Cate.

Format:

Books

Publication Date

2008

Excerpt:

Professional English in use marketing / Farrall, Cate.

Available: Copies:

280.

Cover image for Principles of customer relationship management

Principles of customer relationship management

by

Baran, Roger Joseph, 1945-

Format:

Books

Publication Date

2008

Excerpt:

Relationship marketing -- Textbooks.

Available: Copies:

281.

Cover image for International marketing

International marketing

by

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

Export marketing -- Textbooks.

Available: Copies:

282.

Cover image for Marketing, 7th ed.

Marketing, 7th ed.

by

Kotler, Philip.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Textbooks.

Available: Copies:

283.

Cover image for Strategic marketing planning

Strategic marketing planning

by

Reed, Peter W., 1944-

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Textbooks.

Available: Copies:

284.

Cover image for Marketing : a practical approach

Marketing : a practical approach

by

Rix, Peter.

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Textbooks.

Available: Copies:

285.

Cover image for Introduction to marketing : a value exchange approach

Introduction to marketing : a value exchange approach

by

Gabbott, Mark.

Format:

Books

Publication Date

2004 2003

Excerpt:

Marketing -- Textbooks.

Available: Copies:

286.

Cover image for The Oxford textbook of marketing

The Oxford textbook of marketing

by

Blois, Keith J. (Keith John)

Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html

Format:

Books

Publication Date

2000

Excerpt:

The Oxford textbook of marketing / Blois, Keith J. (Keith John)

Available: Copies:

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Kotler, Philip.

(3)

Armstrong, Gary (Gary M.)

(2)

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(2)

Dalla Pria, Stephan.

(2)

Moore, Colleen.

(2)

Reed, Peter W., 1944-

(2)

(1)

Andrews, J. Craig, author.

(1)

Armstrong, Gary (Gary M.), author.

(1)

Armstrong, Gary (Gary M.). Principles of marketing.

(1)

Babin, Barry J., author.

(1)

Baran, Roger Joseph, 1945-

(1)

Bickle, Marianne C.

(1)

Blois, Keith J. (Keith John)

(1)

(1)

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(1)

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(1)

(1)

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(1)

D'Alessandro, Steven, author.

(1)

De Villiers, J.

(1)

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Ferguson, Mark, 1969- author.

(1)

Ferrell, O. C., author.

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Galka, Roger J.

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(1)

Hair, Joseph F., Jr., 1944- author.

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Jack, Gavin, 1973-

(1)

Kartajaya, Hermawan, 1947- author.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kleindl, Brad Alan, 1955-

(1)

Kotler, Philip, 1931-

(1)

Kotler, Philip. Principles of marketing.

(1)

Lamb, Charles W., author.

(1)

Lindsley, Marianne.

(1)

Longest, Beaufort B., Jr., author.

(1)

Lowe, Ben, 1978- author.

(1)

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

(1)

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Pride, William M., 1942- author.

(1)

(1)

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Setiawan, Iwan, author.

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Shimp, Terence A., author.

(1)

Sinha, Nilanjana.

(1)

Storey, Kathleen.

(1)

Strunk, Daniel P.

(1)

Van Nieuwenhuizen, P. J. J.

(1)

Verhage, Bronis, author.

(1)

Vosloo, Ton, 1937-

(1)

Winzar, Hume, author.

(1)

Zikmund, William G., author.

(1)

Format

(33)

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Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Material Type

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Recommended Books

Language

(34)

Library

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

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Publication Date

Subject

Marketing -- Textbooks.

(10)

Marketing -- Management -- Textbooks.

(7)

Communication in marketing -- Textbooks.

(4)

(4)

Marketing -- Communication -- Textbooks.

(3)

Marketing -- Planning -- Textbooks.

(3)

Marketing -- Study and teaching (Higher)

(3)

Marketing research -- Textbooks.

(3)

Advertising -- Textbooks.

(2)

Advertising -- Tourism.

(1)

(1)

(1)

Customer relations -- Management -- Textbooks.

(1)

Digital media -- Problems, exercises, etc.

(1)

Digital media -- Textbooks.

(1)

Direct marketing -- Textbooks.

(1)

English language -- Business English -- Problems, exercises, etc.

(1)

English language -- Business English.

(1)

English language -- Textbooks for foreign speakers.

(1)

Export marketing -- Case studies.

(1)

Export marketing -- Textbooks.

(1)

Export marketing.

(1)

Fashion merchandising -- Textbooks.

(1)

Health Planning -- methods.

(1)

Health Services Administration.

(1)

Internet marketing.

(1)

Management -- South Africa -- Marketing -- Textbooks.

(1)

Market segmentation.

(1)

Marketing -- Case studies.

(1)

Marketing -- Terminology -- Problems, exercises, etc.

(1)

Marketing -- Terminology.

(1)

Marketing research -- Problems, exercises, etc.

(1)

Marketing research.

(1)

Organizational Innovation.

(1)

Organizational change.

(1)

(1)

Program Evaluation.

(1)

Public health administration.

(1)

Relationship marketing -- Textbooks.

(1)

Revenue management.

(1)

Sales management.

(1)

Sales promotion -- Textbooks.

(1)

(1)

(1)

Total Quality Management.

(1)

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