Pathways to public relations : histories of practice and profession / St. John, Burton, 1957-

, it shows how power, alliances, historical rivalries, militarism, nationalism, public opinion

Mass media and public opinion.

-- Public opinion and pressure groups -- The press -- Academia -- Business -- Parliament -- Ruling parties

"Today, content analysis has become an efficient alternative to public opinion research - a method

Great Britain -- Colonies -- Public opinion.

Israel -- Foreign public opinion.

-- Taming public opinion and the quest for authority -- Nineteenth century authority on the defensive

Environmental policy -- Public opinion.

Western countries -- Foreign public opinion.

-- The public's influence on national policy. Public opinion ; Voting, campaigns, and elections

Public relations : strategies and tactics / Wilcox, Dennis L.