Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.

Obstructive marketing : restricting distribution of products and services in the age of asymmetric

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.

Marketing plans for service businesses : a complete guide / McDonald, Malcolm.

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Principles of marketing / Kotler, Philip, author.

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Introduction to sport marketing / Smith, Aaron, 1972- author.

Digital marketing Chaffey, Dave 1963- VerfasserIn.

Principles of marketing / Kotler, Philip, author.

instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide