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000000000000IIE
Print
by 
Briggs, Asa, 1921-2016.
Format: 
Books
Publication Date 
2009
Excerpt: 
Mass media -- Economic aspects.
Available: Copies:
26. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
Available: Copies:
27. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
Available: Copies:
28. 
Cover image for Cultural citizenship : cosmopolitanism, consumerism, and television in a neoliberal age
by 
Miller, Toby.
Format: 
Books
Publication Date 
2007
Excerpt: 
Tâelâevision -- Aspect social -- âEtats-Unis.
Available: Copies:
29. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and
Available: Copies:
30. 
Cover image for Baba : men and fatherhood in South Africa
by 
Richter, Linda M.
Format: 
Books
Publication Date 
2006
Excerpt: 
/ Desmond Lesejane -- African traditions and the social, economic and moral dimensions of fatherhood
Available: Copies:
31. 
Cover image for The business of media : corporate media and the public interest
by 
Croteau, David.
Format: 
Books
Publication Date 
2006
Excerpt: 
Mass media -- Economic aspects -- United States.
Available: Copies:
by 
Livingstone, Sonia M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Mass media -- Economic aspects -- Europe.
Available: Copies:
33. 
Cover image for Creative industries
by 
Hartley, John, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
Popular culture -- Economic aspects.
Available: Copies:
34. 
Cover image for Media and glocal change : rethinking communication for development
by 
Hemer, Oscar, 1954-
Format: 
Books
Publication Date 
2005
Excerpt: 
Information technology -- Social aspects -- Developing countries.
Available: Copies:
35. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
Available: Copies:
36. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
the Social, Ethical, and Economic Aspects of Advertising and Promotion.
Available: Copies:
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