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by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
of strategy -- 4. Designing a successful customer strategy -- 5. Building profits with recency
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by 
Kay, Sean, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
grand strategy -- Regional flashpoints -- Technology and the business of security -- Asymmetrical
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by 
Welborn, Ralph, 1961-
Format: 
Books
Publication Date 
2006
Excerpt: 
Get it done! : a blueprint for business execution / Welborn, Ralph, 1961-
Available: Copies:
244. 
Cover image for Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
Available: Copies:
246. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
Available: Copies:
247. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
248. 
Cover image for Exploring corporate strategy : [text and cases]
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Exploring corporate strategy : [text and cases] / Johnson, Gerry.
Available: Copies:
by 
Isaacson, Rick.
Format: 
Books
Publication Date 
2005
Excerpt: 
The art and strategy of service-learning presentations / Isaacson, Rick.
Available: Copies:
250. 
Cover image for Innovating strategy process
by 
Floyd, Steven W., 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
Innovating strategy process / Floyd, Steven W., 1950-
Available: Copies:
251. 
Cover image for Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy for your business : what markets, products, and technologies? -- 4. Product innovation strategy to
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by 
Johnston, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Performance measurement -- 11. Linking operations decisions to business performance -- 12. Driving operational
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