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361. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making
Available: Copies:
362. 
Cover image for Governance and family firms
by 
Pindado, Julio.
Format: 
Books
Publication Date 
2012
Excerpt: 
which investigate how the family business model affects firm performance and corporate decision making
Available: Copies:
363. 
Cover image for Financial economics, risk and information
by 
Bianconi, Marcelo, 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- References -- 2.Mean-Variance Approach to Financial Decision-Making -- 2.1.Introduction -- 2.2.Portfolio Mean
Available: Copies:
364. 
Cover image for Applying scientific reasoning to the field of marketing : make better decisions
by 
Grapentine, Terry
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Decision making.
Available: Copies:
365. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message
Available: Copies:
366. 
Cover image for The market research toolbox : a concise guide for beginners
by 
McQuarrie, Edward F.
Format: 
Books
Publication Date 
2012
Excerpt: 
doing so, The Market Research Toolbox describes how to think of market research in the context of making
Available: Copies:
367. 
Cover image for Ethics for psychologists : a casebook approach
by 
Tien, Liang, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Machine generated contents note: Models of Ethical Decision Making -- Organization for Each
Available: Copies:
368. 
Cover image for Foreign policy analysis : new approaches
by 
Alden, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
Introduction -- Foreign policy decision-making -- Bureaucracies and foreign policy -- The domestic
Available: Copies:
369. 
Cover image for Interdisciplinary research : process and theory
by 
Repko, Allen F.
Format: 
Books
Publication Date 
2012
Excerpt: 
-to-follow decision-making process, highlightiing the foundational and complementary role of the disciplines in
Available: Copies:
370. 
Cover image for Conflict of interest in global, public and corporate governance
by 
Peters, Anne, 1964- editor of compilation.
Format: 
Books
Publication Date 
2012
Excerpt: 
stifling of decision-making processes, the loss of expertise among decision-makers and a vicious circle of
Available: Copies:
371. 
Cover image for Seeing the light : exploring ethics through movies
by 
Teays, Wanda.
Format: 
Books
Publication Date 
2012
Excerpt: 
ethical decision-making. A diverse range of classic and contemporary films are woven throughout the text
Available: Copies:
372. 
Cover image for The research funding toolkit
by 
Aldridge, Jacqueline.
Format: 
Books
Publication Date 
2012
Excerpt: 
and how your proposal is used in the decision-making process. The Research Funding Toolkit provides
Available: Copies:
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