Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Grassroot gumption : an exploration of branding insights gained from the social sector

'Race', brand communications and South Africa : a critical review

Branding and sponsorship in the South African music industry : branding artists through artist management

Do black diamonds make use of fashion brands to increase their social status?

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

Suggested marketing strategy for the Bach Flower Remedies brand

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations