Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands

The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study