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121.

Surviving with wolves : the most extraordinary story of World War II

Defonseca, Misha, 1937-

Format:

Books

Publication Date

2005

Excerpt:

German-occupied Belgium. She was given a new name, a new home, a new religion to save her from the

Available: Copies:

122.

Principles of advertising & IMC

Duncan, Tom (Thomas R.)

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

123.

Brand new justice : how branding places and products can help the developing world

Anholt, Simon.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Developing countries.

Available: Copies:

124.

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas.

Format:

Books

Publication Date

2005 2003

Excerpt:

Brand name products.

Available: Copies:

125.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner

Available: Copies:

126.

The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- South Africa.

Available: Copies:

127.

Niche tourism : contemporary issues, trends and cases

Novelli, Marina.

View this book online, via DawsonERA, both on- and off-campus

Format:

Electronic Resources

Publication Date

2005

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

Available: Copies:

128.

Creating passionbrands : getting to the heart of branding

Edwards, Helen, 1965-

Format:

Books

Publication Date

2005

Excerpt:

Brand name products.

Available: Copies:

129.

Management dilemmas : when your strategy stalls.

Harvard Business School.

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024792.html

Format:

Books

Publication Date

2005

Excerpt:

-selling or cross-purposes / Ford Harding -- A rose by any other name / Dan Stone.

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130.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

tens -- 20. Ten questions to ask before you choose a name -- 21. Ten ideas to embrace and ten to avoid

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131.

The origin of brands : how product evolution creates endless possibilities for new brands

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

Brand name products -- Management.

Available: Copies:

132.

Design

Peters, Thomas J.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

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