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361. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
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by 
Neethling, J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Part III: Good name -- 5. Right to fama or good name.
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363. 
Cover image for Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
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364. 
Cover image for Polar shift : a novel from the Numa files
by 
Cussler, Clive.
Format: 
Books
Publication Date 
2005
Excerpt: 
Polar shift is the name for a phenomenon that may have occurred many times in the past. At its
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by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
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366. 
Cover image for Creating passionbrands : getting to the heart of branding
by 
Edwards, Helen, 1965-
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products.
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by 
Miles, Hugh.
Format: 
Books
Publication Date 
2005
Excerpt: 
Jazeera ("the island") quickly became a household name after September 11 by delivering some of the
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368. 
Cover image for Management dilemmas : when your strategy stalls.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2005
Excerpt: 
-selling or cross-purposes / Ford Harding -- A rose by any other name / Dan Stone.
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369. 
Cover image for When your strategy stalls.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2005
Excerpt: 
for broke / Paul Hemp -- Cross selling or cross purposes? / Ford Harding -- A Rose by any other name
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370. 
Cover image for Africa's media, democracy, and the politics of belonging
by 
Nyamnjoh, Francis B., 1961-
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction : media, belonging and democratisation in Africa -- 1. In the name of democracy : the
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371. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
tens -- 20. Ten questions to ask before you choose a name -- 21. Ten ideas to embrace and ten to avoid
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372. 
Cover image for Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
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