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1. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling
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2. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and
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3. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
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5. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
"Most global businesses focus on selling to the wealthiest fourteen percent of the world
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6. 
Cover image for Object-oriented program development using Java : a class-centred approach
by 
Bronson, Gary J.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Newly updated for JDK 5.0, best-selling author Gary J. Bronson's text provides students with a
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7. 
Cover image for Small business entrepreneur : guide to running a business
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques
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8. 
Cover image for All marketers are liars : the power of telling authentic stories in a low-trust world
by 
Godin, Seth.
Format: 
Books
Publication Date 
2006
Excerpt: 
All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.
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9. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
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10. 
Cover image for The study of language
by 
Yule, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Designed for beginners, this best-selling textbook provides a thorough introduction to the study of
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by 
Fox, Jeffrey J., 1945-
Format: 
Books
Publication Date 
2006
Excerpt: 
Selling.
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12. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
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