The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

An autoethnographic perspective of online identities on Facebook

Representation of black people in advertising

Advertising and children : the effects of advertising on children

Do black diamonds make use of fashion brands to increase their social status?

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

Suggested marketing strategy for the Bach Flower Remedies brand

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market