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432 Results Found

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1153.

Project management : a systems approach to planning, scheduling, and controlling

Kerzner, Harold.

eBook available for Durham College via EBSCOhost. Click link to access
Books24x7 http://www.books24x7.com/marc.asp?bookid=2380
Ebook Library http://www..eblib.com.au/EBLWeb/patron?target=patron&extendedid=P_120360
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=120360
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=53004

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Techniques -- Project Graphics -- Pricing and Estimating -- Cost Control -- Trade-off Analysis in a Project

Available: Copies:

1154.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial

Available: Copies:

1155.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics

Available: Copies:

1156.

Fundamentals of menu planning

McVety, Paul J.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html

Format:

Books

Publication Date

2001

Excerpt:

principles of planning a menu, from concept development and design mechanics to menu pricing and marketing

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1157.

Hospitality management accounting

Coltman, Michael M., 1930-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00043453.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00043453-b.html

Format:

Books

Publication Date

2001

Excerpt:

' Approach to Pricing. Cost Management. The Cost-Volume-Profit Approach to Decisions. Operations Budgeting

Available: Copies:

1158.

Strategic marketing problems : cases and comments

Kerin, Roger A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

-- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines

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1159.

Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

's Positioning -- Step Eight: Leveraging Your Brand to Maximize Channel Influence -- Step Nine: Pricing Your

Available: Copies:

1160.

Developing knowledge-based client relationships : the future of professional services

Dawson, Ross, 1962-

Format:

Books

Publication Date

2000

Excerpt:

Building Relationships. Ch. 9. Pricing Knowledge: Implementing New Revenue Models. Ch. 10. Creating Value

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1161.

Tourism management : towards the new millennium

Ryan, Chris, 1945-

Publisher description http://www.loc.gov/catdir/enhancements/fy0602/99047662-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0602/99047662-t.html

Format:

Books

Publication Date

2000

Excerpt:

form of ecotourism / Pricing policy in nature-based tourism / Managing ecotourism: an opportunity

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1162.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand

Available: Copies:

1163.

Marketing management

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2000

Excerpt:

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

Available: Copies:

1164.

Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter, 1943-2003.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html

Format:

Books

Publication Date

2000

Excerpt:

. Building brand equity -- Pricing for value -- Value-based communications -- Value-based Internet marketing.

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