cultural values, it is based on cross-cultural research conducted in seventy countries for more than thirty

marketing experience, hundreds of real case studies, the pick of marketing communications research, and the

research with families affected by Huntington's Disease and using perspectives from medical and cultural

The research presented in this volume suggests that the region's strife stems much less from a

Economic development -- Research.

-hand experience and address these new pressures and responsibilities of anthropological research.

. Doing your research -- 14. Writing for yourself alone -- 15. Reaching an audience.

Television viewers -- Research.

Social sciences -- Research.

, and presents the research methods utilized in exploring how people see and how visual communication

research that identify its major concepts and methods in chapters written by leading scholars from several

and accessible manner, and provides an interdisciplinary survey of the many strands of research in the