An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

Do consumers purchase their perfume according to packaging or is it according to other factors?

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The effectiveness of co-branding between the Sharks and Mr Price

Brand leadership : the influence of MXit on teenagers

Does the media impact on image consciousness and sexuality amongst tween girls

Has the cork become a Kroc?