responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement

and Measurement -- 5. Sampling -- 6. Causation and Research Design -- 7. Experimental Designs -- 8

Economic Development -- The Development Gap and the Measurement of Poverty -- The Characteristics of

word of mouth -- Creating the content -- The word-of-mouth toolkit -- Word of mouth measurement -- The

maturity ; The power of analytics ; A KM measurement system ; Closing comments -- 11. Make best practices

-- Methodology and measurement -- Specification and interpretation -- Corporate behaviour : the supply of wrapped

-- Epistemology and scales of measurement -- Question formats -- Putting the approach in context -- Survey fatigue

for an introductory course in social science measurement"--

;Suggested resources</b>guiding you where to go next</li><li><b>Measurement tools&lt

-- From the Top Down -- CSR Officer -- CSR Vision -- Measurement and Rewards -- CSR Audit and Report

. Measurement and evaluation; 13. Conclusions: the future of social strategy; Bibliography; Index.

Measurement.