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1. 
Cover image for Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The
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2. 
Cover image for Business management for entrepreneurs
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2011
Excerpt: 
management, purchasing and the supply chain, human resources and public relations.
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4. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
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5. 
Cover image for The literary theory toolkit : a compendium of concepts and methods
by 
Rapaport, Herman, 1947-
Format: 
Books
Publication Date 
2011
Excerpt: 
performance, something not usually covered in similar texts Covers differing theories of the public sphere
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6. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
for the job -- How to measure marketing, public relations, and advertising in a social media world
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7. 
Cover image for Media, markets, and morals
by 
Spence, Edward H.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations & advertising.
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by 
Fearn-Banks, Kathleen.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations -- Management -- Case studies.
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9. 
Cover image for Managing media work
by 
Deuze, Mark.
Format: 
Books
Publication Date 
2011
Excerpt: 
identity in the digital age -- Managing global public relations in the new media environment -- The culture
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10. 
Cover image for The oxford handbook of political science.
by 
Goodin, Robert E.
Format: 
Books
Publication Date 
2011
Excerpt: 
RELATIONS -- 32.Overview Of International Relations: Between Utopia And Reality / Duncan Snidal -- 33.The
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11. 
Cover image for The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
Physician-Patient Relations -- Review.
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by 
Dezenhall, Eric.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations -- United States -- Case studies.
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