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13. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling
Available: Copies:
14. 
Cover image for Designing brand experiences
Designing brand experiences
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an
Available: Copies:
15. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format: 
Books
Publication Date 
2006
Excerpt: 
"Most global businesses focus on selling to the wealthiest fourteen percent of the world
Available: Copies:
16. 
Cover image for Object-oriented program development using Java : a class-centred approach
Object-oriented program development using Java : a class-centred approach
by 
Bronson, Gary J.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Newly updated for JDK 5.0, best-selling author Gary J. Bronson's text provides students with a
Available: Copies:
17. 
Cover image for All marketers are liars : the power of telling authentic stories in a low-trust world
All marketers are liars : the power of telling authentic stories in a low-trust world
by 
Godin, Seth.
Format: 
Books
Publication Date 
2006
Excerpt: 
All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.
Available: Copies:
18. 
Cover image for The elements of online journalism
The elements of online journalism
by 
Rosales, Rey G.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Marketing and promoting online news -- Jobs in the multimedia marketplace -- Trends and variables in selling
Available: Copies:
19. 
Cover image for Paradise : a history of the idea that rules the world
Paradise : a history of the idea that rules the world
by 
Rushby, Kevin.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Selling the American Eden -- The modern paradise : 1700-1945 -- The comforts of the new earthly paradise
Available: Copies:
20. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
Available: Copies:
21. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
Available: Copies:
22. 
Cover image for The study of language
The study of language
by 
Yule, George, 1947-
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2005012919-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014578640&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012919.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Designed for beginners, this best-selling textbook provides a thorough introduction to the study of
Available: Copies:
23. 
Cover image for Integrity is all you've got : and seven other lessons of an entrepreneurial life
Integrity is all you've got : and seven other lessons of an entrepreneurial life
by 
Eller, Karl.
Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026519.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004026519.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004026519.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1. A call and a calling -- 2. Profit from failure -- 3. Love selling and sell what you love -- 4
Available: Copies:
24. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- 19. Personal selling and sales-force management
Available: Copies:
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