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397.

An analysis of how brand reputation affects female consumer choice of cigarette brands

An analysis of how brand reputation affects female consumer choice of cigarette brands

by

Theron, Candice.

Format:

Manuscript

Publication Date

2014

Available: Copies:

398.

Cover image for Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

by

Sokanyile, Zimkhitha.

Format:

Manuscript

Publication Date

2014

Available: Copies:

399.

Cover image for How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

by

Siwela, Sonwabise.

Format:

Manuscript

Publication Date

2014

Available: Copies:

400.

Cover image for The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

by

Aucamp, Jacques.

Format:

Manuscript

Publication Date

2014

Available: Copies:

401.

Cover image for Basics of entrepreneurship

Basics of entrepreneurship

Basics of entrepreneurship

by

Nieuwenhuizen, C. (Cecile)

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

402.

Cover image for Consumer behaviour

Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

403.

Cover image for Contemporary management principles

Contemporary management principles

Contemporary management principles

by

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

404.

Cover image for Effective business communication in organisations : preparing messages that communicate

Effective business communication in organisations : preparing messages that communicate

by

Fielding, M. L. (Michael L.), author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

405.

Cover image for Entrepreneurship & new venture management

Entrepreneurship & new venture management

Entrepreneurship & new venture management

by

Van Aardt, Isa, editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104438&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

406.

Cover image for Financial accounting in an economic context

Financial accounting in an economic context

Financial accounting in an economic context

by

Pratt, Jamie.

Format:

Books

Publication Date

2014

Available: Copies:

407.

Cover image for Fundamentals of game design

Fundamentals of game design

Fundamentals of game design

by

Adams, Ernest (Ernest W.), author.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780133435726
Volltext http://proquest.tech.safaribooksonline.de/9780133435726

Format:

Books

Publication Date

2014

Available: Copies:

408.

Cover image for Let's talk about interpersonal communication

Let's talk about interpersonal communication

Let's talk about interpersonal communication

by

Du Plooy-Cilliers, F. (Franzél)

Format:

Books

Publication Date

2014

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(137)

Maritz, C. J. (C. Janse)

(31)

Independent Institute of Education. Vega School.

(20)

Affinity Advertising and Publishing.

(14)

Kotler, Philip.

(12)

(11)

Heller, Steven.

(10)

Aaker, David A.

(7)

Foucault, Michel, 1926-1984.

(7)

Independent Institute of Education. Vega School

(7)

Armstrong, Gary (Gary M.)

(6)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Hill, Charles W. L.

(6)

Keller, Kevin Lane, 1956-

(6)

Kotler, Philip, author.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Ambrose, Gavin, author.

(5)

Brown, Richard, 1971-

(5)

Denzin, Norman K.

(5)

Evening, Martin.

(5)

Lincoln, Yvonna S.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

(5)

Perreault, William D.

(5)

The Independent Institute of Education (Vega School)

(5)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

(4)

Human Sciences Research Council.

(4)

Kapferer, Jean-Noël.

(4)

Kotze, Phillip.

(4)

Langford, Michael, 1933-

(4)

Lindström, Martin, 1970-

(4)

(4)

Moodley, Shalina.

(4)

Parkin, Michael, 1939-

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

Robbins, Stephen P., 1943-

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strickland, A. J. (Alonzo J.)

(4)

Thompson, Arthur A., 1940-

(4)

Williams, Richard, 1933-2019, author.

(4)

(3)

Advertising Media Association of South Africa.

(3)

Aitchison, Jim.

(3)

Ambrose, Gavin.

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Beverland, Michael, author.

(3)

(3)

(3)

Daft, Richard L.

(3)

(3)

De Bono, Edward, 1933-

(3)

Duncan, Tom (Thomas R.)

(3)

Farrell, Joyce, author.

(3)

Fenichell, Stephen.

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Harris, Paul, 1971-

(3)

Head, Bessie, 1937-1986.

(3)

Ilbury, Chantell.

(3)

(3)

Louw, M. (Marianne)

(3)

(3)

MGM Home Entertainment Inc.

(3)

Machado, Ricardo.

(3)

Mehta, Deepa, 1949-

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Mintzberg, Henry.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Neumeier, Marty.

(3)

Ngũgĩ wa Thiongʼo, 1938-

(3)

Norman, Donald A.

(3)

O'Shaughnessy, Michael, 1951-

(3)

Percy, Larry, author.

(3)

(3)

(3)

Ross, Stephen A.

(3)

Rudansky-Kloppers, Sharon.

(3)

Sontag, Susan, 1933-2004.

(3)

(3)

Sunter, Clem, 1944-

(3)

Van Heerden, Neels, 1957-

(3)

Wiedemann, Julius.

(3)

(2)

Affirnity Advertising and Publishing

(2)

(2)

American Institute of Graphic Arts.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club (New York, N.Y.)

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Barry, Pete (Pete S.)

(2)

Bearden, William O., 1945-

(2)

Bedbury, Scott.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Bowerman, Bruce L.

(2)

Boyd, Harper W.

(2)

Buchanan, Jeff.

(2)

Buena Vista Home Entertainment (Firm)

(2)

Buhlungu, S. (Sakhela)

(2)

Bush, Robert P.

(2)

Butler, Judith, 1956-

(2)

(2)

Clements, James P.

(2)

Cooper, Donald R.

(2)

Cummings, Maeve.

(2)

Cunningham, Nicole author.

(2)

(2)

Daniel, John, 1944-2014.

(2)

Das, Nandita, 1969-

(2)

(2)

Designers and Art Directors Association of the United Kingdom.

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Felton, George, 1947-

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

(2)

Frank, Robert H.

(2)

Fraser, Craig, 1964-

(2)

Friedman, Thomas L.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Globo Filmes (Firm)

(2)

(2)

Goddard, Simon.

(2)

Gordon, W. Terrence, 1942-

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greer, Germaine, 1939-

(2)

(2)

(2)

Hadland, Adrian.

(2)

Hair, Joseph F.

(2)

Handley, Jenny.

(2)

Harris, Paul, 1971- author.

(2)

Hennessey, Hubert D.

(2)

Heussner, Tobias, author.

(2)

Hughes, Elaine.

(2)

(2)

(2)

Hussain, Frahaan.

(2)

(2)

Independent Institute of Education.

(2)

Ingram, Thomas N.

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Jeannet, Jean-Pierre.

(2)

Jewler, A. Jerome.

(2)

Johnson, Michael, 1964-

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kelley, Tom, 1955-

(2)

Kellogg School of Management.

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klanten, Robert.

(2)

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

LaForge, Raymond W.

(2)

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(6)

(6)

(5)

(3)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

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(1)

(1)

(1)

(1)

(1)

No linguistic content

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Subject

Branding (Marketing)

(77)

(75)

(69)

(49)

Brand name products.

(44)

Strategic planning.

(38)

(36)

Accounting -- Textbooks.

(33)

(29)

Internet marketing.

(29)

Creative ability in business.

(28)

Communication in marketing.

(26)

Commercial art.

(24)

Marketing research.

(24)

Photography -- Digital techniques.

(24)

(23)

Graphic design (Typography)

(23)

Marketing -- Management.

(23)

Brand name products -- Management.

(22)

(22)

(22)

(21)

Consumer behavior.

(18)

Creative thinking.

(18)

Entrepreneurship.

(18)

Brand name products -- South Africa.

(17)

Corporations -- Finance.

(17)

(17)

(17)

Video recordings for the hearing impaired.

(17)

Web sites -- Design.

(17)

Advertising copy.

(16)

Industrial management.

(16)

(16)

Success in business.

(16)

(15)

Social sciences -- Research.

(15)

(14)

Computer graphics.

(14)

(14)

Handbooks and manuals.

(14)

Accounting -- Problems, exercises, etc.

(13)

Adobe Photoshop.

(13)

Computer games -- Design.

(13)

Organizational behavior.

(13)

Social sciences -- Research -- Methodology.

(13)

(12)

Business communication.

(12)

(12)

Research -- Methodology.

(12)

(11)

Advertising -- Brand name products.

(11)

(11)

Corporations -- South Africa.

(11)

Organizational effectiveness.

(11)

English language -- Rhetoric.

(10)

Marketing -- South Africa -- Management.

(10)

Microeconomics.

(10)

Report writing.

(10)

Südafrika <Staat>

(10)

Visual communication.

(10)

Advertising -- South Africa.

(9)

Branding (Marketing) -- South Africa.

(9)

Business enterprises -- Finance.

(9)

Computer animation.

(9)

Computer games -- Programming.

(9)

Creative ability.

(9)

Documentary films.

(9)

Drawing -- Technique.

(9)

Photography -- Lighting.

(9)

Strategisch management.

(9)

(8)

Aufsatzsammlung.

(8)

Business names.

(8)

Commercial statistics.

(8)

Corporate culture.

(8)

Economic development.

(8)

Human-computer interaction.

(8)

Image processing -- Digital techniques.

(8)

(8)

Organizational change.

(8)

Photography, Artistic.

(8)

(8)

Problems and exercises.

(8)

Product management.

(8)

Public relations.

(8)

Social sciences -- Methodology.

(8)

Strategisches Management.

(8)

(8)

Video games -- Design.

(8)

Advertising campaigns.

(7)

Animation (Cinematography)

(7)

C# (Computer program language)

(7)

Consumers' preferences.

(7)

Criticism, interpretation, etc.

(7)

Developing countries.

(7)

(7)

(7)

Industrial management -- Statistical methods.

(7)

(7)

Macroeconomics.

(7)

Manners and customs.

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

New business enterprises.

(7)

Nonfiction films.

(7)

Sales promotion.

(7)

Small business -- Management.

(7)

(7)

Social responsibility of business.

(7)

(7)

Advertising -- Psychological aspects.

(6)

Arts graphiques.

(6)

Business mathematics.

(6)

College readers.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Customer relations.

(6)

Decision making.

(6)

(6)

English language.

(6)

Feature films -- United States.

(6)

Feminist theory.

(6)

Gebrauchsgraphik.

(6)

Industrial design.

(6)

Music videos -- Production and direction.

(6)

(6)

Oral communication.

(6)

(6)

Packaging -- Design.

(6)

Politics and government

(6)

Project management.

(6)

Race relations.

(6)

(6)

Relationship marketing.

(6)

(6)

Sociale aspecten.

(6)

South Africa -- Race relations.

(6)

Südafrika (Staat)

(6)

Target marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

(6)

Web site development.

(6)

Advertising -- Awards -- South Africa.

(5)

Art publicitaire.

(5)

(5)

Business ethics.

(5)

Business planning.

(5)

(5)

Communication in management.

(5)

Communication in organizations.

(5)

Communication visuelle.

(5)

Consumers' preferences -- South Africa.

(5)

(5)

(5)

(5)

Decision making -- Statistical methods.

(5)

(5)

Economic history.

(5)

(5)

Entrepreneurship -- South Africa.

(5)

Films for the hearing impaired.

(5)

Flash (Computer file)

(5)

(5)

Globalization -- Economic aspects.

(5)

International business enterprises -- Management.

(5)

Interpersonal communication.

(5)

(5)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Mass media and culture.

(5)

(5)

Microsoft Excel (Computer file)

(5)

Personnel management -- South Africa.

(5)

Public relations -- South Africa.

(5)

Self-actualization (Psychology)

(5)

Social conditions.

(5)

Social psychology.

(5)

South Africa -- Social conditions -- 1994-

(5)

Strategic planning -- Case studies.

(5)

Technological innovations -- Management.

(5)

(5)

Written communication.

(5)

Academic writing.

(4)

(4)

Advertising media planning.

(4)

(4)

Art and society.

(4)

(4)

Aspects psychologiques.

(4)

(4)

Business communication -- Problems, exercises, etc.

(4)

Career development.

(4)

Civilization -- History.

(4)

Communication in design.

(4)

Creation (Literary, artistic, etc.)

(4)

Critical thinking.

(4)

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