Multicultural brand communication : a look at the South African 'diamond' markets

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Is the positioning of Black Label beer brand still appropriate?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Cultural semiotics in media

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Research paper on audio branding

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need