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397.

The rise of the creative class : and how it's transforming work, leisure, community and everyday life

Florida, Richard L.

Format:

Books

Publication Date

2004

Excerpt:

name this revolution was renowned urban studies theorist Richard Florida." "In The Rise of the Creative

Available: Copies:

398.

Feminist communication theory : selections in context

Rakow, Lana F.

Table of contents http://www.loc.gov/catdir/toc/ecip0417/2004009248.html

Format:

Books

Publication Date

2004

Excerpt:

help individuals understand the human condition, they name personal experiences and engage these

Available: Copies:

399.

How to design and deliver training for the new and emerging generations

El-Shamy, Susan.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003025430.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2003025430.html

Format:

Books

Publication Date

2004

Excerpt:

Whole Is Greater -- Game 12. A Stick by Any Other Name -- Game 13. Online Treasure Hunt -- Game 14

Available: Copies:

400.

Cyberculture : the key concepts

Bell, David, 1965 February 12-

Table of contents http://www.loc.gov/catdir/toc/ecip047/2003017827.html

Format:

Books

Publication Date

2004

Excerpt:

Television -- Disinformation -- Distance education Domain name Dotcom -- Download -- E -- E

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401.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

402.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

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Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

403.

The culting of brands : when customers become true believers

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

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Books

Publication Date

2004

Excerpt:

Brand name products -- Marketing -- Management.

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404.

Brand it like Beckham : the story of how brand Beckham was built

Milligan, Andy.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Case studies.

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405.

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

406.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

407.

The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Brand name products -- Psychological aspects.

Available: Copies:

408.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

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