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1. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Format: 
Books
Publication Date 
2005
Excerpt: 
their brand's purpose, personality, promise, and point of difference.
Available: Copies:
2. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
's really quite amazing ; Forming a personality ; The image-creating package ; The functional package ; The
Available: Copies:
3. 
Cover image for The McGraw-Hill 36-hour course in business writing and communication : manage your writing
by 
Davis, Ken, 1945-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Communication and community -- Personality -- Attitude -- Circumstances -- Knowledge -- Exercise -- Manage your
Available: Copies:
4. 
Cover image for Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive
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5. 
Cover image for Interpersonal cognition
by 
Baldwin, Mark W.
Format: 
Books
Publication Date 
2005
Excerpt: 
insights from developmental, personality, and clinical psychology, bringing fresh ideas to bear on
Available: Copies:
6. 
Cover image for The power of 360 degree feedback : maximizing managerial and leadership effectiveness
by 
Venkateswara Rao, T.
Format: 
Books
Publication Date 
2005
Excerpt: 
1. The effective personality -- 2. What makes managers effective? -- 3. Leaders and their qualities
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7. 
Cover image for Yasser Arafat and the politics of paranoia : a painful legacy
by 
Bukay, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
land and the people -- Ch. 2. Arafat - the personality, the leadership and the myth -- Ch. 3. Arafat
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by 
Alvarez, A. (Alfred), 1929-
Format: 
Books
Publication Date 
2005
Excerpt: 
Finding a Voice -- Listening -- The Cult of Personality and the Myth of the Artist.
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9. 
Cover image for New directions in interpreting the millon clinical multiaxial : inventory-III (MCMI-III)
by 
Craig, Robert J., 1941-
Format: 
Books
Publication Date 
2005
Excerpt: 
Personality Disorders -- diagnosis.
Available: Copies:
10. 
Cover image for The social net : understanding human behavior in cyberspace
by 
Amichai-Hamburger, Yair.
Format: 
Books
Publication Date 
2005
Excerpt: 
frontier / Personality and the Internet / Social cognition online / Online persuasion and compliance
Available: Copies:
11. 
Cover image for Implicit leadership theories : essays and explorations
by 
Meindl, James R.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Introduction I : from implicit personality theory to implicit leadership theory : a side-trip on the way to
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12. 
Cover image for The encyclopaedic dictionary of psychology
by 
Davey, Graham.
Format: 
Books
Publication Date 
2005
Excerpt: 
Psychology, Personality & Individual Differences, and Abnormal, Clinical & Health Psychology, as well
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