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4093. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Motivation research (Marketing)
Available: Copies:
4094. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
Available: Copies:
4095. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
4096. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
Available: Copies:
4097. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
Available: Copies:
4098. 
Cover image for Emotional design : why we love (or hate) everyday things
by 
Norman, Donald A.
Format: 
Books
Publication Date 
2004
Excerpt: 
your car seems to make it drive better? New research has shown that attractive things really do work
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by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
Available: Copies:
4100. 
Cover image for Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Excerpt: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
4101. 
Cover image for The economics of money, banking, and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2004
Excerpt: 
of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated
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4102. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
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