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1. 
Cover image for Presentations for dummies
by 
Kushner, Malcolm L.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Two People Who Can Get You Started -- Gathering Primary Sources -- Checking Out Secondary
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2. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Motivation research (Marketing)
Available: Copies:
by 
Brettenny, Alex, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
Tax Research and Publications,
Available: Copies:
4. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
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5. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
6. 
Cover image for The economics of money, banking, and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2004
Excerpt: 
of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated
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7. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
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8. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
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9. 
Cover image for Emotional design : why we love (or hate) everyday things
by 
Norman, Donald A.
Format: 
Books
Publication Date 
2004
Excerpt: 
your car seems to make it drive better? New research has shown that attractive things really do work
Available: Copies:
10. 
Cover image for E-commerce and information technology in hospitality & tourism
by 
Zhou, Zongqing.
Format: 
Books
Publication Date 
2004
Excerpt: 
New Paradigm for Internet Research -- The Future of Hospitality and Tourism E-Commerce and Information
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11. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
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12. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
Available: Copies:
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