by
Kushner, Malcolm L.
Publisher description
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Table of contents http://catdir.loc.gov/catdir/toc/wiley051/2004107977.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016366737&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0619/2004107977-b.html
Contributor biographical information
Table of contents http://catdir.loc.gov/catdir/toc/wiley051/2004107977.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016366737&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2004
Excerpt:
Research -- Two People Who Can Get You Started -- Gathering Primary Sources -- Checking Out Secondary
4178.
by
Davison, Gerald C.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003265250.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003265250.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003265250.html
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Publication Date
2004
Excerpt:
explore the many points of view and the latest theories and research in our ever-changing search for
by
Arens, William F.
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Books
Publication Date
2004
Excerpt:
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
by
Newsom, Doug.
Format:
Books
Publication Date
2004
Excerpt:
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
by
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
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Books
Publication Date
2004
Excerpt:
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
by
Bak, Nelleke.
Format:
Books
Publication Date
2004
Excerpt:
Research -- Methodology.
by
Lindström, Martin, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
Format:
Books
Publication Date
2004
Excerpt:
Marketing research.
by
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format:
Books
Publication Date
2004
Excerpt:
Consumers -- Research.
by
Zhou, Zongqing.
Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003009190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2004
Excerpt:
New Paradigm for Internet Research -- The Future of Hospitality and Tourism E-Commerce and Information
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
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Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
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Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
by
Turban, Efraim.
Format:
Books
Publication Date
2004
Excerpt:
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
by
Underhill, Paco.
Format:
Books
Publication Date
2004
Excerpt:
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls
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