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4177. 
Cover image for Presentations for dummies
by 
Kushner, Malcolm L.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Two People Who Can Get You Started -- Gathering Primary Sources -- Checking Out Secondary
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by 
Davison, Gerald C.
Format: 
Books
Publication Date 
2004
Excerpt: 
explore the many points of view and the latest theories and research in our ever-changing search for
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4179. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
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4180. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
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4181. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
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by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
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4183. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
4184. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
Available: Copies:
4185. 
Cover image for E-commerce and information technology in hospitality & tourism
by 
Zhou, Zongqing.
Format: 
Books
Publication Date 
2004
Excerpt: 
New Paradigm for Internet Research -- The Future of Hospitality and Tourism E-Commerce and Information
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4186. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
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4187. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
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4188. 
Cover image for Call of the mall : how we shop
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2004
Excerpt: 
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls
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