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1.

Cover image for Level up! : the guide to great video game design

Level up! : the guide to great video game design

Level up! : the guide to great video game design

by

Rogers, Scott, author.

Format:

Books

Publication Date

2014

Available: Copies:

2.

Cover image for The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Available: Copies:

3.

Cover image for Patternmaking for fashion design

Patternmaking for fashion design

Patternmaking for fashion design

by

Armstrong, Helen Joseph, author.

Format:

Books

Publication Date

2014

Available: Copies:

4.

Cover image for She is more than the red light

She is more than the red light

She is more than the red light

by

Muzuwa, L. Tafadzwa.

Format:

Computer file

Publication Date

2014

Available: Copies:

5.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Available: Copies:

6.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Available: Copies:

7.

Cover image for Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

by

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Available: Copies:

8.

Cover image for The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Available: Copies:

9.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Available: Copies:

10.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Available: Copies:

11.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Available: Copies:

12.

Cover image for Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

by

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Available: Copies:

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Library: VEGA Bordeaux

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(177)

Maritz, C. J. (C. Janse)

(30)

Kotler, Philip.

(15)

(12)

Heller, Steven.

(11)

Aaker, David A.

(9)

(8)

Keller, Kevin Lane, 1956-

(8)

(8)

Affinity Advertising and Publishing.

(7)

Asensio Cerver, Francisco.

(7)

Cant, M. C. (Michael Colin), 1957-

(7)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Ching, Francis D. K., 1943-

(6)

Denzin, Norman K.

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Kotler, Philip, author.

(6)

Lincoln, Yvonna S.

(6)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

(6)

Perreault, William D.

(6)

(6)

Sontag, Susan, 1933-2004.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Time-Life Books.

(6)

Wegner, Trevor.

(6)

Appignanesi, Richard.

(5)

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Evening, Martin.

(5)

Freeman, Michael, 1945-

(5)

Institute of Marketing Management.

(5)

Lindström, Martin, 1970-

(5)

Onstott, Scott, author.

(5)

Peters, Thomas J.

(5)

Siebrits, Warren.

(5)

Advertising Media Association of South Africa.

(4)

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

De Bono, Edward, 1933-

(4)

Fiell, Charlotte, 1965-

(4)

(4)

Grosenick, Uta.

(4)

Human Sciences Research Council.

(4)

Institute of Marketing.

(4)

Kapferer, Jean-Noël.

(4)

(4)

Machado, Ricardo.

(4)

Margolius, Marcia, 1966-

(4)

Purvis, Alston W., 1943-

(4)

Quirk eMarketing (Firm)

(4)

Ross, Stephen A.

(4)

Rudansky-Kloppers, Sharon.

(4)

Sardar, Ziauddin.

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Warren Siebrits Modern and Contemporary Art.

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

American Institute of Graphic Arts.

(3)

Arens, William F.

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

Bearden, William O., 1945-

(3)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Blackwell, Roger D.

(3)

Bovée, Courtland L.

(3)

Bradbury, Dominic.

(3)

Brealey, Richard A.

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Carter, David E.

(3)

Castells, Manuel, 1942-

(3)

(3)

Clements, James P.

(3)

Cooper-Hewitt Museum.

(3)

Drewniany, Bonnie L.

(3)

Du Plessis, Theo.

(3)

Engel, James F.

(3)

Erasmus, Barney.

(3)

Farrell, Joyce, author.

(3)

(3)

Gido, Jack, 1945-

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Grant, John, 1949-

(3)

Harris, Paul, 1971-

(3)

Harris, Paul, 1971- author.

(3)

Heimann, Jim, 1948-

(3)

Hill, Charles W. L.

(3)

Ingram, Thomas N.

(3)

(3)

Kotze, Phillip.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W.

(3)

(3)

Louw, M. (Marianne)

(3)

Mankiw, N. Gregory.

(3)

Manning, Anthony D.

(3)

McDonald, Malcolm.

(3)

McQuiston, Liz.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Montes, Cristina.

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Norman, Donald A.

(3)

Oosthuizen, Wayne.

(3)

Parkin, Michael, 1939-

(3)

Percy, Larry, author.

(3)

Peter, J. Paul.

(3)

(3)

Pitt, Leyland F.

(3)

Robbins, Stephen P., 1943-

(3)

Rousseau, Deon.

(3)

Siebrits, Warren

(3)

(3)

Sternberg, Robert J.

(3)

Strickland, A. J. (Alonzo J.)

(3)

Sunter, Clem, 1944-

(3)

Taschen, Angelika.

(3)

The Independent Institute of Education (Vega School)

(3)

(3)

Thompson, Arthur A., 1940-

(3)

Underhill, Paco.

(3)

(3)

Wiedemann, Julius.

(3)

Zikmund, William G.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Barthes, Roland.

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blanchard, Kenneth.

(2)

Blazwick, Iwona.

(2)

(2)

(2)

Bloemink, Barbara J.

(2)

(2)

Bowerman, Bruce L.

(2)

Bridgeman Art Library.

(2)

Bronner, Michael.

(2)

Brown, Jared M., 1964-

(2)

(2)

Burke, Rory, 1952-

(2)

Busselle, Michael.

(2)

Butler, Judith, 1956-

(2)

Butterfield, Leslie, 1952-

(2)

CAM Foundation.

(2)

Calvert, Sheena.

(2)

(2)

Carr, Nicholas G., 1959-

(2)

(2)

(2)

Cateora, Philip R.

(2)

Celant, Germano.

(2)

Chrystal, K. Alec, 1946-

(2)

Chwast, Seymour.

(2)

Cilliers, H. S. (Hendrik Stephanus), 1922-

(2)

Cliff, Stafford.

(2)

Conran, Sebastian.

(2)

Conran, Terence.

(2)

Cooper, Donald R.

(2)

Cooper, Scott W.

(2)

Corporate Research Foundation (South Africa)

(2)

Cronje, G. J. de J.

(2)

Crowley, David, 1966-

(2)

Cunningham, Nicole author.

(2)

Czinkota, Michael R.

(2)

Daft, Richard L.

(2)

(2)

Format

(2760)

(238)

Electronic Resources

(74)

(21)

(11)

(11)

(2)

Continuing Resources

(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(2947)

(22)

(22)

(9)

(9)

(8)

(2)

Afroasiatic (other)

(1)

(1)

Multiple languages

(1)

Shelf Location

Being cataloged

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

(114)

(105)

Branding (Marketing)

(85)

(66)

(64)

(57)

Brand name products.

(53)

Commercial art.

(48)

(45)

Strategic planning.

(42)

Computer graphics.

(40)

Marketing research.

(38)

Graphic design (Typography)

(35)

(35)

Accounting -- Textbooks.

(33)

Consumer behavior.

(33)

(33)

Marketing -- Management.

(32)

Interior decoration.

(31)

Brand name products -- Management.

(30)

Creative ability in business.

(29)

Internet marketing.

(28)

Criticism, interpretation, etc.

(27)

(26)

(25)

Photography -- Digital techniques.

(25)

(23)

Communication in marketing.

(23)

Web sites -- Design.

(22)

Adobe Photoshop.

(20)

(20)

Handbooks and manuals.

(20)

Pictorial works.

(20)

Südafrika <Staat>

(20)

(19)

(19)

Industrial management.

(19)

Marketing -- South Africa.

(19)

(19)

Success in business.

(19)

Creative thinking.

(18)

(18)

Social sciences -- Research.

(18)

Visual communication.

(18)

(17)

Business communication.

(17)

Corporations -- Finance.

(17)

Drawing -- Technique.

(17)

Fashion design.

(17)

Photography, Artistic.

(17)

Advertising -- South Africa.

(16)

(16)

Branding (Marketing) -- South Africa.

(16)

Entrepreneurship.

(16)

(16)

Organizational effectiveness.

(16)

(15)

Aufsatzsammlung.

(15)

(15)

Organizational behavior.

(15)

Social sciences -- Research -- Methodology.

(15)

(14)

(14)

(14)

Computer games -- Design.

(14)

Organizational change.

(14)

Problems and exercises.

(14)

Product management.

(14)

Advertising copy.

(13)

Art, Modern -- 20th century.

(13)

(13)

Computer animation.

(13)

Exhibition catalogs.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

Advertising -- Brand name products.

(12)

(12)

Economic development.

(12)

Image processing -- Digital techniques.

(12)

Type and type-founding.

(12)

Architecture, Domestic.

(11)

Architecture, Modern -- 20th century.

(11)

Commercial statistics.

(11)

Communication in management.

(11)

Computer games -- Programming.

(11)

English language -- Rhetoric.

(11)

Industrial design.

(11)

Interior architecture.

(11)

Marketing -- South Africa -- Management.

(11)

Microeconomics.

(11)

Social sciences -- Methodology.

(11)

(10)

Animation (Cinematography)

(10)

(10)

Arts graphiques.

(10)

Brand name products -- South Africa.

(10)

Communication in organizations.

(10)

Computer-aided design.

(10)

Creative ability.

(10)

Developing countries.

(10)

Grafische vormgeving.

(10)

Interpersonal communication.

(10)

(10)

(10)

(10)

(10)

Report writing.

(10)

Small business -- Management.

(10)

South Africa -- Politics and government -- 1994-

(10)

Strategisches Management.

(10)

Architecture, Modern.

(9)

Art publicitaire.

(9)

(9)

Business enterprises -- Finance.

(9)

Clothing and dress.

(9)

(9)

Corporate culture.

(9)

Decision making.

(9)

(9)

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

Oral communication.

(9)

Project management.

(9)

Public relations.

(9)

Sales promotion.

(9)

Social responsibility of business.

(9)

Strategisch management.

(9)

Südafrika (Staat)

(9)

Video games -- Design.

(9)

Adobe Illustrator (Computer file)

(8)

(8)

Business names.

(8)

C# (Computer program language)

(8)

(8)

(8)

Gebrauchsgraphik.

(8)

Human-computer interaction.

(8)

Interactive multimedia.

(8)

(8)

Layout (Printing)

(8)

Management -- South Africa.

(8)

Manners and customs.

(8)

(8)

Microsoft Excel (Computer file)

(8)

Personnel management.

(8)

Photography -- Lighting.

(8)

Popular culture.

(8)

Relationship marketing.

(8)

(8)

(8)

Written communication.

(8)

Apartheid -- South Africa.

(7)

Business mathematics.

(7)

Commercial art -- History.

(7)

Communication visuelle.

(7)

Consumers -- Research.

(7)

Corporate image.

(7)

Customer relations.

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Feminist theory.

(7)

(7)

Graphic arts -- History.

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration -- History -- 20th century.

(7)

(7)

Macroeconomics.

(7)

Management information systems.

(7)

Motion picture authorship.

(7)

New business enterprises.

(7)

Personnel management -- South Africa.

(7)

(7)

South Africa -- Race relations.

(7)

Staat Südafrika.

(7)

(7)

(7)

Target marketing.

(7)

Three-dimensional display systems.

(7)

(7)

(7)

Visual perception.

(7)

(7)

Academic writing.

(6)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Advertising layout and typography.

(6)

Art and society.

(6)

(6)

Business ethics.

(6)

(6)

(6)

Clothing trade.

(6)

Communication in design.

(6)

Consumers' preferences.

(6)

Creative writing.

(6)

Dressmaking -- Pattern design.

(6)

Dressmaking -- Patterns.

(6)

Economic history.

(6)

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