Search Results for Consumers

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409.

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

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Books

Publication Date

2008

Excerpt:

's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of

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410.

Consumer behavior : buying, having, and being

Solomon, Michael R.

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Books

Publication Date

2008

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R.

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411.

Gravitational marketing : the science of attracting customers

Vee, Jimmy, 1975-

Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html

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Books

Publication Date

2008

Excerpt:

Consumers -- Psychology.

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412.

Coca-globalization : following soft drinks from New York to New Guinea

Foster, Robert John, 1957-

Publisher description http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html

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Books

Publication Date

2008

Excerpt:

Consumers -- Social aspects.

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413.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

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Books

Publication Date

2008

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.

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414.

The undercover economist

Harford, Tim, 1973-

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Books

Publication Date

2008 2006

Excerpt:

Consumer education.

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415.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

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Books

Publication Date

2008

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: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer

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416.

The power of unreasonable people : how social entrepreneurs create markets that change the world

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2008

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opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology

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417.

Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

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Books

Publication Date

2008

Excerpt:

-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement

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418.

Designing the psychological make-up of the consumer who buys counterfeit brands

Lekota, Motlalepusho.

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Manuscript

Publication Date

2008

Excerpt:

Designing the psychological make-up of the consumer who buys counterfeit brands / Lekota

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419.

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Rees, Alexandra.

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Manuscript

Publication Date

2008

Excerpt:

Faking it : the effect of counterfeit fashion capitals on consumer psyyche / Rees, Alexandra.

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420.

Cover image for Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Houghton, Tamarind.

Format:

Manuscript

Publication Date

2008

Excerpt:

consumer and new media from the previous relationship with traditional mass media / Houghton, Tamarind.

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