An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Cultural semiotics in media

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Research paper on audio branding

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brands

Discover vitality

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

Scents that make sense in the Sandton Garden Court Southern Sun

My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subcultures

Framed minds : a study of consumer agency in new media space