Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Cultural semiotics in media

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brands

Discover vitality

Scents that make sense in the Sandton Garden Court Southern Sun

Who we are and what we love