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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2004

Excerpt:

Brand name products -- Valuation -- Management.

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

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Electronic Resources

Publication Date

2004

Excerpt:

Brand name products -- Psychological aspects.

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How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

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Books

Publication Date

2004

Excerpt:

Brand name products.

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Lovemarks : the future beyond brands

Roberts, Kevin, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html

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Books

Publication Date

2004

Excerpt:

Brand name products -- Forecasting.

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International economics

Salvatore, Dominick.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003272008.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2003272008.html

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Publication Date

2004

Excerpt:

Monetary System: Past, Present, and Future; Answers to Selected Problems; Glossary of Key Terms; Name Index

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The origin of brands : discover the natural laws of product innovation and business survival

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

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Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

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Media now : understanding media culture and technology

Straubhaar, Joseph D.

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Electronic Resources

Publication Date

2004

Excerpt:

Internet? -- Media impact : what's in a name? -- Media impact : join the debate -- Media and culture

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html

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Books

Publication Date

2004

Excerpt:

Brand name products -- Psychological aspects.

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Vanity, vitality, and virility : the science behind the products you love to buy

Emsley, John.

ebrary http://site.ebrary.com/id/10180683
MyiLibrary http://www.myilibrary.com?id=75217
Table of contents http://catdir.loc.gov/catdir/toc/fy051/2004041450.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0722/2004041450-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0617/2004041450-d.html

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Publication Date

2004

Excerpt:

scientist who first isolated vitamin C and wanted to name it "godnose", because he had no idea what the

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10.

United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products.

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11.

Brands & desires

Kreutz, Bernd.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products.

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12.

The naked employee : how technology is compromising workplace privacy

Lane, Frederick S., 1963-

Books24x7 http://www.books24x7.com/marc.asp?bookid=5191
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148991
http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=0814471498

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Electronic Resources

Publication Date

2003

Excerpt:

-- Identification : your name is not enough -- We're from the government and we're here to help -- Watching what you

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